CRM

The Customer Relationship Management 

The expression "customer relationship management(CRM)" has been in use since the early 1990s. CRM can be defined as an integrated approach to identifying, acquiring, and retaining customers. By enabling organizations to manage and coordinate customer interactions across multiple channels, departments, lines of business, and geographies, CRM helps organizations maximize the value of every customer interaction and drive superior corporate performance. it also defined as an integrated information system that is used to plan, schedule, and control the pre-sales and post-sales activities in an organization.

Leslie Ye, the editor at Hubspot’s Sales Blog, describes a CRM in the following way: “Beyond contact info, CRMs log reps’ touchpoints with their prospects, including emails, phone calls, voicemails, and in-person meetings. Some CRMs offer the ability to track deal stages and reasons for closed-lost and closed-won deals.”

At its core, customer relationship management is simple. However, it can be implemented in a huge array of methods: websites, social media, telephone calls, chat, mail, email, and various marketing materials can all be integrated into a CRM solution. Due to CRM's diversity, it doesn't only benefit larger businesses -- using and maintaining a CRM tool is the basis for a scalable sales and marketing system. Any company will benefit from maintaining a record of which conversations, purchases and marketing material can be associated with leads and customers.

As we know that CRM is important for every business, there are many CRM software (customer relationship management software) available in the market, such as Bitrix24 and their partner is providing these services. CRM software sometimes referred to as sales force automation (SFA) software, helps businesses track and manage customer interactions in a single system of record, and Bitrix24 is a perfect solution and tool for businesses. Bitrix24 able to record interactions between a business, its prospects, and its existing customers. It will also ease those interactions by placing all relevant customer data—including contact information, history, and transaction summaries—into a concise live record.